Partnering for Community Prosperity

What is PFCP?

Benchmarks/PFCP is supporting several community-level projects which address the root causes of economic disparities and poorer health within a community-wide structure, convening partners from across currently-siloed systems (education, human services, healthcare, public safety, child welfare, early intervention) to realign resources towards creating opportunity for prosperity within the community.

There has never been a question as to whether focusing on prevention was the right, and most effective, course of action. The question has always been, instead, who has the time to do this? Benchmarks is taking a leadership role to begin the work of addressing these complex social problems as treatable conditions. As a non-profit association outside of the healthcare/human services/government/education funding streams, Benchmarks is an ideal convener of these typically-siloed interventions.

We believe these local efforts must be community-driven. From the outset, they must have local buy-in and investment to ensure sustainability. But based on evidenced-based practice and research, Benchmarks is specifically seeking out initiatives which have the following core components
a. The school system is a core partner;
b. The schools are trauma-informed and the community providers are trauma-aware;
c. There is a comprehensive array of community-based services providers who are interested in partnering for success.

Benchmarks/PFCP will provide leadership by serving as a resource for national best practices for interventions designed to improve community prosperity, by promoting effective state and federal policy, and by working with public and private payers to support improved population health and prosperity.

Resource List/Links

For more information about social determinants of health:

For more information about how states are tackling population health through public funding:

Strive Together is a national model around improving educational outcomes through collective impact:

Purpose Built Communities focus on affordable housing as the platform for long-term transformation of communities without gentrification:

And here are two examples in NC:

There are multiple technical assistance providers across the state. Here are just a few:

Understanding Social Determinants of Health

Health begins where we live, learn, work and play.

The time has come to stop thinking of health care as simply what happens at the doctor’s office.Our health is impacted by what is happening in our families, in our schools and workplaces, in our playgrounds and parks, and in our neighborhoods and communities. The conditions in which we live and work directly and profoundly impact our health, long before we ever see a doctor. The more we understand health this way, the more opportunities we have to improve it.


According to research conducted by the Kaiser Family Foundation, health care accounts for only 10% of a person’s overall health. Social and environmental factors, combined with individual behaviors have a much higher impact, which are, in turn, impacted by where we live. We also know that outcomes worsen as economic disparities become more sever. In 2016, Benchmarks began its Partnering for Community Prosperity initiative to refocus our finite community resources to invest in prevention to change the way we conceptualize healthcare.

Understanding this becomes even more important in a managed care environment, where value-based payments are the increasingly the norm. The fee for service model for healthcare employed in the United States is not creating value in terms of spending (which far exceeds most developed countries) or in terms of life expectancy (which lags behind most developed countries).


North Carolina’s shift towards private managed care mirrors national conversations in healthcare. Increasingly, we understand health and population health as separate from what happens in our doctors’ offices and hospitals. Shifting our funding away from the fee-for-service system that has dominated healthcare spending, towards more flexible spending to optimize population health will reduce costs for insurers, for government and for taxpayers, and redirect resources towards health outcomes.

Place-Based Initiatives in North Carolina

Over the past 18 months, we have researched and spoken with community leaders, foundations, and local officials about place-based work being developed across NC and nationally. This has given us knowledge about the key features of upstream, collaborative approaches to addressing social determinants of health, under education, housing, and health and wellness frameworks. As local stakeholders identify their key priorities, Benchmarks is therefore able to make connections to and help bring in resources from other similar initiatives around the state that align with the strengths, needs and will of the community.


Through our research, we have developed a database of community-driven resources and technical support providers across the state who are supporting this kind of work. While there are differences from community to community and funder to funder, they tend to fall into one of three categories—Affordable, Safe Housing; Education; and Health & Wellness. The following map shows some of the breadth of initiatives currently underway.

Where Benchmarks is Engaged

Benchmarks is supporting collaborative teams in multiple communities to develop a community-wide, cross-functional approach that rebraids multiple systems for better health outcomes and reduced public expenditures by targeting social determinants of health.

Southeast Raleigh


According to the RWJF County Health Rankings, Wake County is the healthiest county in NC, but within the county, there are significant disparities – including 35k children in poverty, 67k children in single-parent households, and over 47k people living in insecure or substandard housing. Compared to the rest of Wake County,
East Central Raleigh has:

  • The lowest median income;
  • The highest utilization of hospitals and emergency departments;
  • The highest utilization of Wake County Human Service agency supports;
  • The highest rate of single parent households and children living in poverty;
  • Higher than average rates of crime and unemployment.

Cleveland County


Cleveland County has ranked 86th, 84th and 80th over the last three years (2014-2016) of the County Health Rankings. A steering committee led by Cleveland County Schools, Cleveland County Government (DSS & DPH), and Partners Behavioral Healthcare Management, has engaged community stakeholders to identify three key priority areas:

  1. Children Living in Poverty;
  2. Mental Health;
  3. Substance Use.

Despite being a mostly rural county of about 100,000, there are areas—focused around two elementary school districts—that are dealing with disproportionate rates of poverty, crime, unemployment, and substance use.

Through this community-level work, we are engaging communities in collaborative approaches to take ownership and support long-term health and prosperity.